Elon Musk Needs to Make Twitter More Profitable. His Latest Idea Isn’t the Way to Do It.

Over the past month, as he put together an offer to buy Twitter and then saw that offer accepted, Elon Musk has said and tweeted many odd things. But one of the oddest was something that, according to Reuters, he told bankers when he was trying to put together financing for the deal: one way Twitter could make money was by charging…

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I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.

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