Seeing Without Seeing: The Perplexing Reality of Inattentional Blindness

Why do we sometimes miss what’s right in front of us?

You’d think a gorilla would be hard to miss. You’d be wrong. (Mira Meijer for Creative Commons)

This is a post about a neurocognitive bias that I regularly fall prey to but don’t fully understand how to remedy. There are different labels for it, but I think it’ll be more useful for me to just describe it. In any case, one example of what I’m…