Why Did Curiosity Kill the Cat?

The “Pandora effect” explains why we act on curiosity even when we know a bad outcome is likely

James Surowiecki
4 min readFeb 1, 2022

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Photo by Jiawei Zhao on Unsplash

One of the more legendary (at least online) bits of TV comedy of the past decade comes from an episode of Family Guy. Peter and Lois have been lured to a timeshare sales pitch by the offer of a free boat. When the salesman finally appears, Peter…

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James Surowiecki

I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.